Dean & DeLuca Singapore @ Orchard Central
A household name in New York City and synonymous with high quality gourmet groceries, 35-year-old Dean & DeLuca has opened their flagship store in Singapore. Since their official opening at 8pm on the 22nd of June, this internationally renowned gourmet food store has attracted many excited Singaporeans who do not mind standing in line and waiting for their turn to experience this all-in-one cafe/bakery/food store. The hype has definitely not died down as I soon experienced one late Saturday afternoon when I dropped by for tea, hoping to escape the lunch and dinner crowds. Alas, we ended up in the queue for a whole one hour before we were ushered to a table..
Similar to its New York predecessors, this fine foods purveyor located at level 4 of Orchard Central boasts a retail store carrying artisan foods such as a wide selection of cheeses and cold cuts, teas, spices, various condiments and an in-house cafe serving up all-day breakfast with a 50 seater dining area.
Freshly baked breads, various pastries and cakes are also offered on displays and in wooden baskets to tempt you as you are in the queue to make your order. Yes, orders, payments, salads and drinks collection are self-service while the all-day breakfast sets that require a little more cooking time, gets served to your tables. This also means that there is no 10% service charge in the bill.
While we were initially not planning on eating much since we all came after lunch, the one hour wait was enough to make us relatively ravenous and we were planning to make the most out of our visit, so this was what we finally decided on!
The Grilled Chicken Salad was $18.50 for a full portion. Cut pieces of grilled chicken with chunks of Fuji apples, seedless grapes and walnut bits, this salad was refreshing with the Balsamic glaze dressing but otherwise quite ordinary. A very healthy and not so filling option for those who wish to have a light bite.
Their Sautéed Brioche French Toast is a MUST-TRY! $22 for three one-inch thick slices of French Toasted Brioche with Salted Caramelized Bananas, Fresh Berries & Vanilla Ice Cream. This was both aesthetically pleasing, mouth-watering and simply tempting just looking at it. While the brioche was dripping with salted caramel, the insides remained fluffy and not soggy at all. The outsides were also coated with cornflakes, adding crunch and texture to this already perfect dish. The Vanilla Ice-cream was very thick and creamy and a great match for the french toasts. Very decadent, very sinful and very delicious.
The Berries & Flap Jacks was simply a pretty sight that we could not bear to topple and destroy. $18 for tower of four Oat & Honey Buttermilk Pancakes with Fresh Mixed Berries and drizzled with Dean & DeLuca “Grade A” Organic Maple Syrup. Fluffy and moist flapjacks, evident of a good batter mix with alternating layers of sliced fresh strawberries and cream, it’s safe to say that we polished this one off very easily and quickly.
Dean & DeLuca strives to be a feast for the senses and the experience of culinary excellence with only the finest produce and products sold on their counters. While the Singapore branch certainly does not have as wide or extensive a selection as the New York branches, it definitely has its charm and I believe, will continue to draw crowds for a long time.
With a relatively large number of exclusive brands and labels that can only be found here and a delectable all-day breakfast menu with various salads, sandwiches and soups available for takeaway, this is the closest you will ever get to the authentic Dean & DeLuca experience without having to fly to The Big Apple.
181 Orchard Road
#04-23/24 Orchard Central
Phone: +65 6509-7708
Daily from 11 am to 10 pm