Do Good With Food #dgwf | A Social Media Initiative


#Food is probably one of the most popular hashtags on Instagram. Nowadays it is extremely common to see people whip out their camera phones to snap photographs of their food and uploading them onto Instagram before eating. The camera always gets first dibs on the food and we do not start taking the first bite until we capture a satisfactory shot and choose a complimenting filter. Alas, I am very guilty of that as well. Just one of those #asianpeopletakingpicturesoffood.

So today, I am going to share with you on how you can make a simple difference doing what you enjoy with just one easy additional step.

The DGWF CNY 2013 Campaign is a collaboration between a group of final year students from NUS Business School and Do Good With Food (DGWF), a social venture that seeks to utilise social media to feed the hungry children in Singapore.

During the period of the campaign, from 9th February – 8th March 2013, they hope to inspire the act of doing good by encouraging everyone to upload food photos to DGWF’s website. For every successful photo entry uploaded using the mobile app or tagged with the caption #dogoodwithfood (or #dgwf) on social media platforms such as Twitter and Instagram, 10¢ will be donated to The Straits Times School Pocket Money Fund to help the needy students, which is capped at $1,388.


So for the next 2 weeks, before you pile on the hashtags of #food #foodporn #sgfood #dessert #igsg to your uploaded Instagram photo, dont forget one very important hashtag to add to that list- #dogoodwithfood (or #dgwf)! Your little contribution will go a very long way for some hungry children in Singapore.


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