New Ubin Seafood @ 27 Sin Ming Road

You know the food is good when despite having an inaccessible location, the place is still full house on a weekday night. One can only imagine how busy it must be on the weekends! Needless to say, reservations are highly recommended regardless of the day. You do not want to travel all the way to Sin Ming Industrial Estate and be turned away because there are no more tables left.

The whole family came here 2 weeks ago for my birthday and boy were we in for a real treat because they were having a promotion for the crabs and selling them for ‘Buy 2 get 1 free‘! 1 crab was about $36 so we had 3 crabs for $72. You do the math. So affordable! We dove straight into it and ordered the crabs in three different ways- Salted Egg, Black Pepper & Butter Cream Sauce.


Ironically, even though the name of this modernized Zi Char restaurant is ‘New Ubin Seafood’ and rightfully so because they sell Tiger/Sea/Glass Prawns, Oysters, Flower/Bamboo/Lala Clams, Squid, Mussels and all kinds of Fish (Grouper/Snapper/Seabass/Pomfret/Soon Hock/Flounder) prepared in more than 7 different ways, they are actually also famed for their Western dishes!


This US Certified Black Angus Ribeye Steak $10/100gm is one reason why customers keep coming back. Seen on almost every table, I dare say that most actually come here for the steak and it is easy to see why. Great quality with an affordable price tag- New Ubin Seafood gives fancy steak restaurants a run for their money. We ordered ours done ‘Medium’ and it was grilled to the right shade of pink, still moist and extremely flavorful. Served also with a side of potato wedges and caramelized onions, this steak is definitely made for sharing.


Also complimentary when you order the Ribeye Steak, is this plate of Fried Rice cooked in beef fat and french butter. So scrumptious and possibly the best fried rice I have had. Word has it that customers have enjoyed it so much that they have requested to order it on its own BUT the owners will not allow it.


Other items in their Charcoal Grill section include Satay $0.60/stick, BBQ Seafoods $4-6/100gm and Meats $3.50-6/100gm. We also had their BBQ Spare Ribs $19 (half) / $35 (full). Pull-apart-tender with a caramelized sheen, these pork ribs were surprisingly good.


Moving onto the crabs, we tried a new flavor this time. The Butter Cream Sauce was luscious and thick, complimenting the sweetness of the crabs so beautifully. Best eaten when it was served piping hot, the sauce did however get a bit sludgy towards the end so finish it before it turns cold.


The Black Pepper Sauce was thoroughly enjoyed by all of us. Peppery and substantial, it provided quite the right kick and bite with those bits of black peppercorns.


Har Cheong Kai $10/$15/$18 is another must order. Deep-fried to a golden brown hue, the prawn paste batter was superbly done and accompanied with a tempting aroma. We were all bowled over with the first bite!


Ending with a plate of Salted Egg Squid $12/$18/$20, this heart-clogging dish was actually a great snack, best accompanied with a bottle of beer. Best to order if you cannot get enough of their addictive grainy salted egg paste.


Warning: Do not come here expecting fantastic service. The staff are very busy and service is brisk. Once you get hold of a server, order straightaway. Spend another few minutes hesitating and goodness knows when will be the next time you can catch the attention of another server to take your order!

But with that said, I will come back again in a heartbeat!

27 Sin Ming Road #01-174
Sector A Sin Ming Industrial Estate
Tel: 64669558

Opening hrs:
Daily: 11:30 – 14:30
Daily: 17:30 – 22:30


6 Responses to New Ubin Seafood @ 27 Sin Ming Road

  1. This looks really good! It is on the top of my list to check it out now.

  2. I love their beef fat fried rice. I actually called it “Heart Attack Fried Rice”. You can only find it here

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>